Description of the Image
This picture was taken while I was on a bike tour of Berlin at a Mini Cooper dealership. It features a bright red Mini Cooper affixed to the side of the wall of the building. I found the color of the car eye catching as well as shocking to see a car hanging on the wall.
Analysis
A major difference that I’ve noticed between the United States and Berlin, and all of Europe really, is the size of cars. Sport Utility Vehicles have been a popular choice for Americans while Europeans tend to gravitate towards smaller cars. Escalades, Navigators and 4 Runners are scarce, if not non-existent in Europe. While America is spread out, European cities still have narrow streets where tiny cars make more sense. Only recently have we seen SMART cars and Mini Coopers in crowded cities like New York, Miami and Los Angeles. SUVs have been popular in large and small cities alike across America, however given the recent spike in gas prices, I believe the trend toward more fuel-efficient vehicles will increase. The Mini Cooper is rated among the top fuel-efficient cars of today.*
I found this advertising display interesting, effective, and practical. With real estate being a prime commodity in large cities, a car dealership doesn’t necessarily have lots of room to showcase their inventory. Hanging their car on the wall not only saves space, but also communicates an idea that the Mini Cooper is so compact and lightweight, you can just hang it on the wall like a picture frame. I think this appeals to their target audience of those living in a city where a compact car is ideal, such as Berlin.
Key Points
Point of Sale demonstration
Cultural concepts between United States and Germany
* http://planetgreen.discovery.com/tech-transport/fuel-efficient-cars-2009.html
This picture was taken while I was on a bike tour of Berlin at a Mini Cooper dealership. It features a bright red Mini Cooper affixed to the side of the wall of the building. I found the color of the car eye catching as well as shocking to see a car hanging on the wall.
Analysis
A major difference that I’ve noticed between the United States and Berlin, and all of Europe really, is the size of cars. Sport Utility Vehicles have been a popular choice for Americans while Europeans tend to gravitate towards smaller cars. Escalades, Navigators and 4 Runners are scarce, if not non-existent in Europe. While America is spread out, European cities still have narrow streets where tiny cars make more sense. Only recently have we seen SMART cars and Mini Coopers in crowded cities like New York, Miami and Los Angeles. SUVs have been popular in large and small cities alike across America, however given the recent spike in gas prices, I believe the trend toward more fuel-efficient vehicles will increase. The Mini Cooper is rated among the top fuel-efficient cars of today.*
I found this advertising display interesting, effective, and practical. With real estate being a prime commodity in large cities, a car dealership doesn’t necessarily have lots of room to showcase their inventory. Hanging their car on the wall not only saves space, but also communicates an idea that the Mini Cooper is so compact and lightweight, you can just hang it on the wall like a picture frame. I think this appeals to their target audience of those living in a city where a compact car is ideal, such as Berlin.
Key Points
Point of Sale demonstration
Cultural concepts between United States and Germany
* http://planetgreen.discovery.com/tech-transport/fuel-efficient-cars-2009.html
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